Coach / Jude Goddard

HFMA coach


Jude is an independent coach, trained psychotherapist, and international mediator with 25 years NHS experience, former Executive Director. She specialises in supporting coachees in their personal goals, whether that be promotion, a change of role or a better work life balance. She holds a BSC in Behavioural Science degree and an MA in Health Policy.

Jude has a significant in leadership and working with NHS Organisations and currently Organisational Development partner with MIAANHS audit and assurance and workings with Finance colleagues across the North to encourage and develop talent across finance and planning. She is currently a coach with the NHS One Finance as well as Aspiring Finance Directors, Chief Nurses, senior ranks in the military and staff from the wider health and care sector.


Jude has a relational style; she is friendly and encouraging with her coachees.

She is good at developing a rapport and supporting coachees to address current issues. Her focus is always about helping individuals identify and achieve their own aims. In real time. She challenges where necessary. Many people approach Jude when they are at a crossroads in their career or seeking a new opportunity, like applying for a new job or seeking a different role. Sometimes though, it is because they feel a little stuck and they need to find a new perspective.

Recent quote with permission

“The coaching I received from Jude helped me work through my ‘imposter syndrome’ and allowed me to determine whether it was the right time to begin my search for a first director role. I decided the ‘time was now’ and Jude then supported me to challenge myself, and make sure I was prepared for the interview process. Success was the outcome and I’ve not looked back since. Thank you, Jude.”

(10 January 2024 Emma Emery Director of Commissioning Finance NHS England)