Some people use assistive technologies such as text readers or altenative input devices to help them navigate the internet. Sight impaired users, or those with motor skill problems find it difficult to engage with content that is not sympathetic to their needs. It's these people that accessibility initiatives such as W3C and the RNIB seek to protect, providing guidelines for best practice that ensure digital content is available and accessible to all regardless of ability.
These are simple things, such as large, high-contrast fonts. Subtitles for spoken words in rich media content and consideration for colour blind users when choosing pallettes and schemes go a long way towards attaining these standards. And it's these simple things that HFMA understand.
We are appointing high calibre digital agencies that have experience in deploying media rich content to a wide audience.