HFMA's team of coaches share a passion for supporting and challenging you to perform at your very best. They have held senior leadership positions in organisations like yours and know what it takes to achieve the results and improvements you desire.

With a range of expertise, including extensive NHS board level finance experience and commercial business experience outside the NHS, they offer a totally confidential service external to your organisation. HFMA coaches take part in regular supervision to continuously improve their skills and knowledge.

Alison Myles

Alison Miles_circle_green

Alison recently retired from her role as Director of Education at HFMA, having worked for the Association for 20 years. Before joining HFMA, she worked in a range of training, development and HR roles in the NHS, the commercial sector and local government. She has a postgraduate diploma in HR and training and is a member of the CIPD.

She is a qualified coach and mentor and has a passion for supporting people to reach their potential and achieve their goals. She is currently studying for the ILML7 diploma in coaching and mentoring and is looking forward to setting up and developing her own coaching practice.

Alison has worked with professionals at all levels across a wide range of organisations and has developed a good understanding of the challenges and dilemmas that they face. She has a supportive, friendly and collaborative style, encouraging, challenging and empowering clients to build on their strengths and to find their own solutions.

Bob Baker

Bob Baker_circle_green

Bob Baker is an experienced leadership and organisational development consultant and executive coach.

Bob has substantial experience across a variety of sectors. After working with British Gas in their time as a nationalised industry and as a private company, the NHS, a university and at a consultancy (Office for Public Management) Bob is now using his experience to deliver innovative OD support, facilitation and leadership programmes to a variety of clients.  Bob also works as a tutor for a university on a Post Graduate Certificate module.

He has coached managers in public and private sector organisations, from water companies, managers in Amazon UK, Transport for London, Senior Academics to Executives and senior clinicians in the NHS. This wide experience helps him to work with the realities in various sectors and to support managers to critically examine their own performance and that of their teams.   

Bob is qualified in a wide range of psychometrics and personality instruments including Savile Wave, Margerison-McCann Team Management System, Strength Deployment Inventory and Myers-Briggs Type Indicator

Iain Crossley

Ian Crossley

Experience: Iain enjoys helping people at all levels build their personal resilience and develop their understanding of integrated healthcare systems and personalised care.
He develops courses for the HFMA Masters-level Qualification in Healthcare Business and Finance and am a tutor on the Diploma in Advanced Primary Care Management. 

In his NHS career he has worked in complex integrated health economies transforming service delivery across the North of England. 

Iain is a Chartered Accountant, Business Finance Professional, and Chartered Tax Advisor; his first degree is from Emmanuel College, Cambridge and he has an MBA from Lancaster University Management School. 

Style: Iain understands the benefits a non-intrusive style to help you deal with the pressures and ambiguities in a complex environment. His knowledge of the developing approach to integration and system transformation is insightful. 

People he works with say ‘your light touch gave me surprisingly deep guidance and is exactly what I was looking for’

Jonathan Bowyer

Jonathan Bowyer_circle_greenExperience: Jonathan is an independent coach, trainer and facilitator with over 30 years’ experience helping people and organisations to develop and grow. He has coached several hundred leaders and managers in the healthcare sector, including directors of finance, other executives and non-executive directors and has worked with leadership teams and boards across primary, acute, tertiary, mental health and community care providers. He has also worked in commissioning organisations, a Royal College and a national charitable palliative care organisation.  

Jonathan has a postgraduate certificate in executive coaching and is an experienced trainer of coaches and mentors – most notably for HFMA. Jonathan has held senior leadership roles, including operations, marketing, and HR, and frequently coaches leaders in others sectors including technology, engineering, hospitality and retail.


Jonathan’s development as a coach has been heavily influenced by the Solutions Focus approach. He sees coaching as a process of building self-awareness and commitment to action. He aims to build rapport quickly, with a friendly and relaxed approach, and to find the optimum balance between challenge and support.  He encourages and enables coachees to make sense of situations, think creatively and make firm decisions.

Karen Martin

Karen Martin_circle_greenExperience: Karen has a background as a successful and effective leader with a proven ability to interact effectively at all levels coupled with an enthusiastic, energetic capacity and commitment to building confidence and potential in others.  

With over 35 years experience in professional workforce roles predominantly within the NHS, she is a Chartered Fellow of the Institute of Personnel and Development (FCIPD) and am committed to developing resilient leaders.  This experience is combined with the ability to work across and within professional and hierarchical boundaries combining in-depth expertise and professional leadership in Workforce, OD, Transformation and corporate development with operational and strategic management.  

Her aim as a coach is always to provide both support and challenge.  She offers an encouraging, direct and open approach using a range of techniques to support each client to achieve their full potential.  She is practical and pragmatic in style and my practice is based on framing issues or challenges and providing the client with the tools and space to identify the appropriate solution or action for themselves.

Letsie Tilley

Letsie Tilley_circle_green 


Letsie is a highly experienced NHS manager with 30 years' experience working in Senior NHS management roles, including 20 years as a board-level director of finance. She developed a reputation for strong leadership, creating robust financial management and maintaining financial stability in times of significant turbulence and change. She has a wide range of NHS financial management experience gained by working in acute, community, mental health and learning disability services organisations as well as in NHS clinical commissioning groups (CCGs) and more recently within Integrated Care Systems (ICS). She also worked as a consultant for Price Waterhouse and in local government. 

Throughout her career, Letsie has always been strongly committed to supporting NHS finance leadership, training and personal development. She has worked with HFMA Academy as a tutor since its beginning in 2016, delivering the online HFMA Academy master's level qualification.  She has also been a coach with HFMA since 2014 and most recently she has coached two CCG/ICS chief financial officers.  

Style: Her coaching style is supportive, encouraging and collaborative. She will work with you on resolving the key issues to enable you to realise your personal and professional potential. She will positively challenge your thinking and assumptions, to help you to identify and achieve the best solutions. She may also complement this by drawing on her knowledge, experience and network of contacts to signpost other relevant learning resources.  

Paul Dillon Robinson

Experience: Paul is a chartered accountant with an MBA from the Open University.  He spent seventeen years in the NHS, eight of which were as Managing Director of South Coast Audit (now part of TIAA), whilst acting as Head of Internal Audit to a full range of NHS organisations.  During this time he was a trustee of the HFMA and involved locally and nationally with the Association. He then spent nine years as Head of Internal Audit at the House of Commons. He now has a portfolio of roles, including tutoring and training with the HFMA, as well as a NED role in the NHS.

Style: Paul has always been interested in developing and investing in staff, including mentoring and coaching people, with the belief that listening to people will nearly always allow them to answer their own questions - albeit with a few directed prompts!

Rachel Hardy

Rachel Hardy_circle_greenExperience: Rachel’s career spanned 33 Years in the NHS prior to leaving in 2019. She worked in the Provider Sector (Acute, Community, Mental Health, Learning Disabilities), Commissioning Sector, Intermediate and National tier. She held CFO roles, CEO and Deputy CEO roles. She is an AAT and CIPFA Qualified Accountant and is ILM 7 Coaching and Mentoring qualified.

Development of people was always a particular interest throughout Rachel’s career. She was a National Trustee for the HFMA, Chairman of the West Midlands HFMA branch and part of the recruitment process for the Aspiring FD Programme.

She has undertaken coaching work with individuals and teams in the NHS, Education and Pharmaceutical sectors.

Style: Rachel’s coaching style is organic, working through issues and plans conversationally. She has experience of working in many organisations and understands the personal and professional complexities individuals and teams face. Her experience has shown that answers often lie within the individual already. She is solution focussed but believes that coaching should be an enjoyable, enlightening, and empowering experience. 

Tracey Purvis

Tracey Purvis_circle_greenExperience: Tracey has nearly 30 years’ experience of working in the NHS and the public sector.  She started her career with the Audit Commission where she qualified with the Chartered Institute of Public Financial Accountants, and then moved into NHS Finance, working more recently with NHS Shared Business Services.

Tracey then qualified as a counsellor and then as a coach, and runs a private practice.  She has a passion for helping people fulfil their potential, a theme which has run throughout her career, where she has developed graduate and apprenticeship programmes and supported teams by using a coaching style of management.

Style: Tracey adapts her style to meet the needs of the individual and their personal objectives from coaching.  She has a calm and reassuring manner which enables her to build trusting relationships quickly, allowing individuals to feel safe to explore their issues and challenges. 

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