HFMA's team of ten executive coaches share a passion for supporting and challenging you to perform at your very best. They have held senior leadership positions in organisations like yours and know what it takes to achieve the results and improvements you desire.

With a range of expertise, including extensive NHS board level finance experience and commercial business experience outside the NHS, they offer a totally confidential service external to your organisation. HFMA coaches take part in regular supervision to continuously improve their skills and knowledge.

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Chris Brown

Chris is a former NHS Director of Finance/ Deputy Chief Executive with a deep understanding of the issues affecting Finance professionals in the NHS. He is also an experienced coach and mentor offering services tailor-made to the needs of NHS Finance people. Chris's coaching skills were recognised in the Coaching Academy's inaugural International Coach of the Year Awards when he was awarded runner up in the Executive Coaching category. As his reputation among that community is vitally important to him, he can only maintain and enhance this through consistently delivering excellent service

Style: His clients say ‘He combines his expert knowledge as an ex Deputy Chief Executive and Director of Finance with expert coaching skills to create amazing results'. Chris has a style that makes people feel at ease instantly and has personal experience of many of the issues that finance professionals will bring to coaching.

Jonathan Bowyer

Experience: Jonathan is a self-employed coach, trainer and facilitator with over 25 years’ experience of helping people and organisations to develop and grow. He has held senior management roles including marketing, operating and HR in one of Europe’s largest outdoor education centres. Jonathan is an experienced coach with a post graduate certificate in executive coaching. His coaching clients include senior managers and clinicians in the NHS.

Style: His training as a coach has been heavily influenced by the Solutions Focus approach. He aims to build rapport quickly, with a friendly and relaxed approach.

Pamela Dyson

Experience: Pam concluded her career in the NHS Finance Function as National Head of Finance Skills Development. She was then elected Vice President of the Association of Accounting Technicians (AAT) in 2008, becoming National President and Chair of Council in 2009. Subsequently, Pam was elected as a Public Governor for the North West Ambulance Service 2013-17 and is now an NWAS Charity Ambassador. She has also been an elected member of the ACCA Health Network Panel since 2013. Pam has a wide range of interests and currently holds several other volunteer roles.

Style: Pam is an experienced mentor and coach who works with individuals to initiate a long term, sustainable approach to professional development strategy by: identifying goals and expectations; exploring the gap between potential and existing performance; helping to create a wider view of context, perspectives, opportunities, resources and potential outcomes; enabling the development of plans for change and related actions; reviewing progress and evaluating outcomes.Examples of coaching projects include career evolution planning with a Senior Manager during a period of significant organisational change and deeper understanding of values and beliefs and current management style with a senior team leader resulting in an improvement in team dynamics.

Paul Miller

Experience: Paul is both a trained coach, as well as a very experienced senior NHS leader with almost 24 experience as an Executive Director, including 5 years as a Chief Executive and 16 years as a Director of Finance, in both Wales and England. Prior to retiring from the NHS in January 2018 he spent nearly 4 years in Poole Hospital NHS Foundation Trust, firstly as the Director of Finance and then Director of Strategy and in these roles in Dorset gained valuable experience of successful system working. Paul is also a member of the Chartered Institute of Public Finance and Accountancy (CIPFA) and is qualified with an MBA from Cardiff Business School specialising in Lean techniques and procurement.

Style: His coaching style is goal orientated, facilitative, reflective and supportive. His clients say "Paul encouraged me to think differently about how I worked with stakeholders encouraging me to plan conversations and to consider how external stakeholders were likely to react to different situations”.

Alex Farrell

Alex Farrell

Experience: Alex qualified as a medical doctor, then joined the private sector to train as a Chartered Accountant before rejoining the NHS and becoming a Director of Finance and then Deputy CEO. Alex has Board level experience in Primary Care Trusts and a Foundation Trust, leading a Transformational Change Programme and the acquisition of £90m Community services. Over the last 3 years Alex has focused on distributive leadership and collaborative working. She recognises the importance of a finance function understanding the clinical model and using resources to deliver a quality service that is financially sustainable.

Style: Alex’s motivation for becoming an HFMA Executive coach stems from her interest in developing people; and the support she received to transition from Deputy to Director. Her approach is calm and approachable with a focus on understanding what the individual wants to achieve and enabling them to develop their own solutions.

Arnold Palmer

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Experience: Arnold has over 20 years’ experience in the NHS including 13 years as a Finance Director. He is a member of the Association of Chartered Certified Accountant’s (ACCA), a fellow since 1985. He successfully delivered a £26m CIP Programme; has been project director for a £30m hospital rebuilding programme and improved a Trust’s financial risk rating from 3 to 4. Arnold is an experienced coach who has worked with: non-executive directors; newly appointed CCG chief finance officers; senior qualified accountants; staff studying for professional qualifications and senior clinical staff.

Style: His coaching sessions begin by gaining a clear focus for the goals for the programme. He uses questioning and listening to encourage clients to reflect on the barriers to achieving their goals. His relaxed coaching style is supported by a structured process of contracting; building wider understanding; analysis; action planning; implementation and review.

Iain CrossleyIan Crossley small

Experience: Iain was a Finance Director and Accountable Officer working in complex health economies and is a qualified coach and mentor. He is currently a tutor on the HFMA Masters-level Qualification in Healthcare Business and Finance and with the National Association of Primary Care. He is a Chartered Accountant, Business Finance Professional, and Chartered Tax Advisor; his first degree is from Emmanuel College, Cambridge and he has an MBA from Lancaster University Management School.

Style: Iain understands the benefits of a non-intrusive style to help you deal with problems and ambiguities in a complex environment. His knowledge of the developing approach to integration and system transformation is insightful. His clients say ‘your light touch gave me surprisingly deep guidance and was exactly what I was looking for’

Chris Calkin

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Experience: Chris works as a Consultant, Trainer and Educator in the NHS where he has worked for the last 38 years, holding senior positions in Finance & Information and General Management, the last 20 years at Board level. He has contributed for the last 20 years to the University of Keele Health Management MBA Finance Module and is a Fellow of the Chartered Institute of Management Accountants.

Style: Chris is an experienced coach who has seen the value of coaching in supporting others to deal with the challenges they face on a day to day basis. Examples of coaching projects include: career coaching and building understanding of different preferred communication styles.


Letsie Tilley_circleLetsie Tilley

Experience: Letsie has almost 30 years’ experience working in Senior NHS Finance Management roles and has been a qualified Chartered Institute of Public Finance and Accountancy (CIPFA) accountant for 30 years. She played a key role in leading a Trust to achieve Foundation Trust status and has a special interest in NHS Costing. Letsie is currently coaching the Director of a Clinical Commissioning Group and has previously been coach/mentor to senior finance staff and to NHS graduate trainees.

Style: Her coaching style is encouraging, challenging but supportive and she is able to signpost relevant learning resources where appropriate


Paul Assinder_circlePaul Assinder

Experience: Paul is a Chartered and Certified Accountant with over 20 years board level experience of public and private sector organisations. He has worked at all tiers of NHS organisations and has a particular professional interest in staff development. Paul is an experienced coach working with NHS trainees on a fast track development programme, experienced senior finance staff that are new to the NHS and newly appointed finance directors.

Style: His coaching style is deliberately questioning and through a range of prompts he invites clients to frame their business objectives and to explore obstacles to their achievement.