Who we are

Caroline Clarke, HFMA President

Caroline was appointed Royal Free NHS Foundation Trust's chief finance officer in 2011 and in 2012 she was named HFMA's finance director of the year. She was appointed the trust’s deputy chief executive in 2012 and became group chief executive in 2019. 

Caroline was formerly director of strategy at NHS North Central London. Prior to that she was an associate partner in KPMG's health strategy team. She has spent most of her career in NHS finance, having been director of finance at the Homerton University Hospital NHS Foundation Trust and City and Hackney Primary Care Trust.

Mark Knight, Chief Executive Officer

Mark is responsible for the strategic and operational running of the Association and its associated companies; he also performs the legal role of Secretary of the Association; and is managing editor of the Healthcare Finance magazine. Mark reports to the president of the Association and is accountable to the Board of Trustees. His background is in human resources.

Ian Turner, Deputy Chief Executive & Director of Finance

Ian oversees business development, information technology and all financial matters to do with the Association, its branches and subsidiary companies. He is responsible for relationships with auditors, banks and brokers.

Alison Myles, Director of Education

Alison is responsible for developing and implementing HFMA's training and development strategy and for identifying learning and development opportunities for the Association and its members. She also oversees the Education department, in particular focussing on HFMA qualifications, learning and development, faculties and FSD programmes.

Emma Knowles, Director of Policy and Research

Emma is responsible for the Association’s policy, technical and research work. This includes developing a programme of guidance and research to support members and NHS finance staff.

Board of Trustees

The board is accountable for setting HFMA's strategic direction, monitoring performance against objectives, ensuring high standards of corporate governance and helping to promote links between the Association and the NHS finance community. Click here to see a full list of HFMA's trustees.

Policy and technical department

Our policy and technical experts produce a range of technical guidance and training materials for the association, liaising with all committees and staff. This guidance includes publications, briefings, articles, technical papers and responses.

Contact: Emma Knowles, director of policy and research
Email: emma.knowles@hfma.org.uk

Information technology department

The department is responsible for managing IT infrastructure and systems at HFMA, and developing the online services available to staff and members. 

Contact: Gavin Wells, head of IT
Email: gavin.wells@hfma.org.uk

Corporate business development department

The corporate business development team works in partnership with the commercial sector; working closely with clients to understand their needs and by providing the best media solution to these. Among their responsibilities is the organising of exhibitions at our national events, including the HFMA annual conference.

Contact: Paul Momber, head of corporate business development
Email: paul.momber@hfma.org.uk

Professional development department

This department oversees the regional FSD and PSD networks in the South West, West Midlands, South Central and Wales. HFMA's financial management training scheme also lies within this department. 

Contact: Leanne Lovelock, learning and development manager
Email: leanne.lovelock@hfma.org.uk

Healthcare business development department

The healthcare business development team works in partnership with the NHS to advice and recommend the services that HFMA provide for training and development. Services that the team offer include the NHS operating game, e-learning, the networks and the HFMA qualifications.

Contact: Stephanie Brown, senior business development manager
Email: stephanie.brown@hfma.org.uk

Chief executive's department

The chief executive’s team is responsible for supporting the Association’s directors and managing operations within the HFMA office. With support from policy and technical colleagues, the team also looks after HFMA's committees and special interest groups. For a full list of these groups and to see who to contact if you have a query about joining, please click here.

The HFMA's awarding body and the organisation’s magazine Healthcare Finance both fall under the remit of the chief executive’s department.

Contact: Sarah Moffitt, head of hr
Email: sarah.moffitt@hfma.org.uk

Education department

The department is responsible for developing and delivering the HFMA Academy which establishes and oversees all HFMA and NAPC qualifications. The education department also oversees HFMA's E-learning services and the NHS operating games. The team is now working on developing HFMA's apprenticeship and CPD bitesize offering.

Contact: Alison Myles, director of education
Email: alison.myles@hfma.org.uk

Conference centre

The HFMA has its own conference centre in central London; 110 Rochester Row. The team there are responsible for hosting internal and external events, welcoming the guests at the venue and coordinating the events delivery with external customers.

Contact: Andrew Waller, conference centre manager
Email: info@110rochesterrow.co.uk

Future-Focused Finance

Future-Focused Finance (FFF) is an initiative set up and financed by NHS England, NHS Improvement, The Department of Health and Social Care, Health Education England and HFMA. FFF aims to work with the service to develop a diverse, appropriately skilled, adaptable and resilient finance function and workforce to ensure value for tax-payer money and quality services for patients.

Contact: Camilla Godfrey, assistant programme director
Email: camilla.godfrey@hfma.org.uk

Marketing and membership department

Our marketing team works closely with the senior executive team to develop an association wide co-ordinated marketing strategy and annual work plans designed to ensure that HFMA is communicating co-ordinated high level messages relevant to the sector and its members via a breath of media and engagement methods. The department is responsible for handling media queries, oversees the ongoing development of HFMA’s website, digital platforms and social media engagement.

Our membership team is responsible for recruiting and retaining our community of 15,000 members and affiliates. The team seek to ensure that all members are getting best possible value from their membership through our range of benefits. The team also manage the exclusive member #myHFMA app.

Contact: Selma Naden, head of marketing and membership
Email: Selma.naden@hfma.org.uk

Institute, networks and events department

This department is responsible for the Provider, Mental Health, Commissioning and Chairs, Neds & Lay members networks. The team also hosts two bi-yearly CEO forums. The department also oversees the Healthcare Costing for Value Institute. The Institute provides a platform for support and idea exchange for the NHS through a series of events, training and resources. The Institute's main aims are to help the healthcare sector improve costing, turn data into patient-level information, champion multi-disciplinary engagement and drive value across patient pathways. .

Contact: Becky Vine, head of institute, Networks and events
Email: becky.vine@hfma.org.uk