Integrating Digital Media into your Marketing Strategy

HFMA is the only portal which offers highly relevant news, tools and resources geared specifically for finance executives in healthcare. Our website is uniquely positioned to deliver messages to this audience at a time of significant change within the NHS.

Your brands are more engaging when seen on hfma.org.uk

HFMA recognises that digital media is an excellent way for healthcare suppliers to reach out to members. HFMA Webinars is a dedicated webcasting channel that will carry the latest case studies, live interviews and live webinars on the HFMA website.

Sponsor a Webinar

HFMA Webinars deliver timely information to a solution seeking audience. The event consists of an audio or video based presentation with accompanying slides broadcast from hfma.org.uk and available for sponsor redistribution.

In order to deliver the highest value programmes and content for our online educational programmes, HFMA often invites proposals of content to be delivered for its scheduled webinars. If you or someone you know would like to submit a content proposal for a HFMA webinar, please download the Digital Media Pack and the Webinars speakers proposal. The theme for the next 6 months is ‘Improving Quality and Efficiency in the NHS’.

Quality, cost and efficiency is at the forefront of every NHS organisations priorities and the need to make efficiency savings is more pressing than ever.

We intend to provide a series of webinars to address these priorities and support HFMA members, finance staff and other NHS professionals in overcoming some of the associated challenges. We aim to focus on a wide range of case studies and practical examples to explore the benefits of implementing a variety of innovative solutions in this challenging environment. The likely target audience for these webinars will be:

• Directors of Finance and senior finance professionals in Foundation Trusts, Trusts, PCTs and SHAs
• Executive and Non-Executive Directors
• Other senior NHS professionals who will benefit from gaining an insight into good practice in the efficiency agenda including GPs and GP Consortia Leads

All webinars available on this website are not sponsored webinars. An external supplier – Brightalk- will be used to develop sponsored webinars and therefore they will be of a more superior quality.

Sponsor a Video

Our mission is simple: to help you integrate high quality video into your marketing in a way that has real impact on your target audience.

• You can post a Video case study to showcase your work with a particular client.
• You can post a one to one interview if you wish to highlight a project you have been involved in or raise an agreed issue within the healthcare market.

If you don’t have a video, then we can help you produce one, host it on the video section and generate an audience around it.

Please refer to the Digital Media Pack for more information on our website audience and different packages that exist.

More information?

Selma Laklai, Business Development Manager
HFMA, Albert House, 111 Victoria Street, Bristol, BS1 6AX
T 0117 938 8974, Selma.Laklai@hfma.org.uk
www.hfma.org.uk