It is multi-functional, and designed to either consolidate or expand corporate branding of our partners at the highest level within the NHS Finance arena. It’s main benefits are outlined below:
Maximum visibility at every level. We aim to involve our corporate partners at every level throughout the association, from the front end of national HFMA initiatives through to branch level. This would include continued recognition within Healthcare Finance, our website and at events and conferences nationally and locally.
Added-value. At every opportunity relevant, we will give coverage to corporate sponsors through peripheral initiatives not available on our conventional rate-card. Pushing HFMA brand awareness to members and organisations, the branding of our corporate partners and their products/services would be carried with it.
A tailored package. We would ensure that all CPP packages are tailored to fall in line with existing briefs (if that is your wish). They would include discounted cost involvement with our core initiatives, and all mediums which you felt would easily carry your message, will be considered.
Personal service. A Business Development team will be in place to ensure the profile of corporate sponsors are pushed at every level.
Flexibility. There will be a flexible approach taken to the programme, in order to facilitate and react to possible changes for corporate partners and HFMA, both internally and externally.
Organisations participating choose a number of 'on-the-ratecard' activity that may include advertising, exhibiting at conferences or sponsoring HFMA activities, to reach a threshold, in return for a number of off-the-ratecard activities that fit with your strategic marketing brief. Full guidance on the Corporate Partner Programme is available from
Martin Walsh, Commercial Director, on 0117 929 7416 or via e-mail at
martin.walsh@hfma.org.uk